Top-Tier Event
Execution for Databricks

The Challenge

DATABRICKS partnered with IEM — one of the top event management companies in Germany — to execute two high-profile events in London: the Partner Summit and the CIO Forum. The objective was to deliver an international-caliber experience that combined operational excellence with high-value interactions among senior decision-makers.

    • Created a seamless arrival experience using self check-in stations, real-time guest tracking, personalized invitations, and instant badge printing – elevating IEM’s reputation among event planning companies for enterprises

    • Ensured consistent visual identity across every detail, reinforcing Databricks’ brand throughout the venue and showcasing IEM’s strengths in event management solutions for global tech companies

    • Managed all touchpoints across both events – including venue sourcing, AV production, live entertainment, and content capture – proving IEM’s capacity as a trusted partner for event management in Europe

    • Designed formats that enabled high-value exchange between leaders, highlighting IEM’s ability to deliver meaningful engagement at international conferences and executive events

The Strategy

A fully integrated concept was developed to position the events as benchmarks in the international event management space: